"Building & Running a Successful Research Business"
Subcategories
- What's an Independent Info Pro?
- A Day in the Life of an Independent Info Pro
- The Joys and Frustrations of Being an Independent Info Pro
- Are You a Potential Independent Info Pro?
- Who You Are and What You Do
- Understanding Your Competition
- Structuring Your Business
- Before You Launch
- Setting Up Your Business
- You.com
- Business Apps for Info-Entrepreneurs
- Work and the Rest of Your Life
- Managing Your Clients
- Money, Money, Money
- Setting Rates and Fees
- Subcontracting, or I'll Scratch Your Back If You Scratch Mine
- Ethics and Legalities
- Professional Development
- Strategic Planning
- Your Next Five Years
- Marketing Dos and Don'ts
- Your Marketing Plan
- Your Business Image
- Marketing on the Web
- Print and Eprint Marketing
- Marketing by Writing and Speaking
- Starting the Word of Mouth
- Public Relations
- The Reference Interview
- Thinking Like a Researcher
- Online Research Basics
- Web Research 101
- Specialized Web Databases
- Professional Online Services
- Telephone Research
- Public Records Research
- Deliverables
- Other Services You Can Offer
- The Association of Independent Information Professionals