The book provides many examples and case studies on companies and entrepreneurs. Each chapter offers specific insights into various challenges and opportunities faced by today's entrepreneur where both old and new rules apply. A combination of tools and strategies is needed to soar over these hurdles and toward the ultimate goal you have in mind. Upcoming chapters address a variety of topics:

•The business environment is ever-changing with growing regulations, challenging finance sourcing, and new demands. The ever-increasing flow of information is moving at a pace that is hard to keep up with. This is in addition to the need for greater transparency in the market. What can you do?

•No matter what you do, good or bad, someone will post their reaction to it on the Internet and word of it will spread around the world. It requires more thought and planning before taking action — something that an entrepreneur did not have to think so much about just a decade or so ago; they could just act and worry about certain consequences later on. Do you have a plan?

•One of the most challenging aspects of startups today is funding. This is not the 1990s, where venture capitalists willingly invested money in any Internet startup or business-to-business (B2B) or business-to-consumer (B2C) venture. Today's global financial crisis has led to funding shortfalls and a long list of rules for what qualifies for funding. However, this new funding environment does not have to be a challenge if today's entrepreneur implements the right strategies for funding. Where will you get the backing you need to fund your next great idea?

•The worlds of social media and social networking often become blurred and thought of as interchangeable when, in fact, there are specific differences. However, there are also tools that can be used for a wide range of business strategies and tasks. Social media can help in many areas of the business, including marketing and branding, reputation building, strategy and vision, financing and funding, new product development, and more. Do you know how to use it correctly?

•Despite the convenience and relevance of the virtual business world, there is still a need for events, physical handshakes and connections, and meetings to exchange ideas and develop relationships. Do you know how to communicate effectively in both worlds?

•Nowadays, you can work 24/7 on product development (outsourced to other countries) and you can share workflow and collaborate on new business ideas, get input and feedback, and transfer knowledge quickly through the virtual environment with Skype, cloud computing, etc. Yet, because of the technology, new demands and expectations have changed the speed at which you must operate. Can you leverage this new way of working?

•A new mindset is needed that builds on the traditional entrepreneurial mindset developed through a continual learning process, incorporating a long-term perspective, considering new expectations like integrating environmental and financial performance, social responsibility and an ever-changing set of consumer demands and interests. Is your mind ready?

•Even in the best-intentioned businesses, failure happens. In order to prevent failure for entrepreneurs, it is important to look at case studies where the business did not go as planned. How will you handle failure if it happens? Lessons can be learned from companies that failed at social media marketing like Walmart, Sony, and Skittles; other firms like Netflix can illustrate why it is so critical to know your audience and calculate all potential consequences of certain actions before you take them.

•Just as important as the failures are the success stories of companies on the move and why they succeeded. How can you incorporate lessons about others' successes? Learn about the traits of companies like Virgin America, ING, Fleet Feet, and more.

•Although there is a definite need for more entrepreneurs to kick off and actually start their own businesses (and the global economy is crying out for more businesses), education for entrepreneurs is still lacking and very few government initiatives actually help entrepreneurs. This requires a new vision for today's entrepreneur created by entrepreneurs. Can you bring this vision to life? All it takes is the willingness to share and collaborate.

This book provides key examples, stories, and tips for you as an entrepreneur to leverage the power of collaboration and sharing through E Factor and your network of fellow entrepreneurs to achieve your aspirations. We offer this information in the true spirit of collaboration and sharing that is entrepreneurship. Before we go any further, we would first like to share the story of our own entrepreneurial journey that led to E Factor.

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