Subcategories

• The Path to Disaster: A Startup Is Not a Small Version of a Big Company
• The Path to the Epiphany: The Customer Development Model
• The Customer Development Manifesto
• An Introduction to Customer Discovery
• Introduction to Customer Validation
• Customer Validation: The Toughest Question of All: Pivot or Proceed?
• Customer Discovery, Phase One: State Your Business Model Hypotheses
• Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?”
• Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution
• Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed
• Customer Validation, Phase One: “Get Ready to Sell”
• Customer Validation, Phase Two: Get Out of the Building and Sell!
• Customer Validation, Phase Three: Develop Product and Company Positioning
• Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed?